Where every bride & groom's story begins.
BEHIND THE BOUTIQUE
Experience a thoughtfully curated collection of bridal gowns and suits, where style, service, and sincerity come together to celebrate your love story.
Minnesota’s Destination for Effortless Bridal Style
Bridal Luxury, Simplified
Welcome to Bridal Aisle Boutique, Minnesota’s premier destination for new off-the-rack designer wedding dresses and tailored suits. With over 2,000 gowns in a wide range of styles and sizes, we make it simple to find the one that feels like you, and take it home the very same day.
Our boutique is known for its warm, welcoming atmosphere and experienced stylists who make your experience joyful, stress-free, and unforgettable. Whether you’re shopping for a gown, a suit, or accessories to complete your look, you’ll find everything you need under one roof.
“We believe every couple deserves to look and feel their best—without the stress.”
- Annette hall, Bridal aisle ceo & Founder
Bridal Aisle Boutique was created with a simple mission: to make the joy of wedding dress and suit shopping feel effortless, authentic, and unforgettable. From our curated collection to our personalized consultations, every detail is designed with you in mind.
We take pride in offering exceptional service, honest guidance, and an inclusive experience, so every couple feels seen, celebrated, and confident walking down the aisle.
A bridal boutique built on heart & honesty
A legacy of love & dedication
Founded by Annette and Brad in 2013, Bridal Aisle began with a simple idea: brides deserve stunning designer gowns without the designer price tag. What started as a small, heartfelt endeavor has grown into a trusted name across the Midwest.
With a background in fashion merchandising and a passion for exceptional service, Annette shaped the foundation of the boutique on expertise, value, and genuine connection. Today, Bridal Aisle continues to help couples find their perfect look—their way.
From one intimate storefront to a spacious, sought-after boutique, Bridal Aisle has grown alongside the couples we serve. In 2020, we expanded with Budget Bridal Outlet by BA, offering gowns priced at $600 and under to ensure every bride can find something beautiful within reach.
Now home to Bridal Aisle Boutique and Budget Bridal Outlet, as well as discounted suit rentals for wedding parties, we remain committed to making every “yes” joyful, authentic, and stress-free.
MEET THE FOUNDERS
Annette
A little bit about your Bridal Stylist
CEO & FOUNDER
one piece of advice you would like to pass on to brides before their appointment
Keep an open mind about what you want and what you’ll ultimately fall in love with - In the 14 years I have owned the business, I have seen brides go home with completely opposite dresses than they envisioned.
Tell us a bit about yourself
After over a decade in business, running Bridal Aisle has been so fulfilling and has allowed me to pour joy into other areas of my life. Outside of work, my family is very important to me (getting together with my grown children and grand daughter specifically) and riding my horse Charlie!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
I love meeting all of our clients and hearing their beautiful stories - I get a lot of energy from it! Their input and opinions help us know how to best serve our couples by bringing in new styles and keeping up with the best trends. Seeing everyone in their most happy moment is my favorite!
Kaitlin
A little bit about your Bridal Stylist
Operations Manager
one piece of advice you would like to pass on to brides before their appointment
Every bride’s “yes” moment is different. Many brides (and the entourage) expect to cry knowing that the dress is ‘the one.’ When in reality most brides just have an overall feeling of joy or contentment. If you can picture yourself walking down the aisle to your person, or don’t want to take the dress off, those are pretty good indications you’ve found your dress (even if you don’t have the moment you are expecting to have)!
Tell us a bit about yourself
I have always been passionate about bridal and after over 5 years at Bridal Aisle, it is safe to say I feel at home here! When I am not at the boutique, I can typically be found spending time with my family or curling up on the couch with a good book or the newest season of Love is Blind!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
Every once in a while I will be working with a bride and one of their wedding songs, or a song that reminds them of a loved one who has passed, has come on while they are saying “Yes!” to their dress. It has given me chills every time a bride has this serendipitous moment.
Ashley
A little bit about your Bridal Stylist
Customer Service and Sales Manager & Senior Stylist
one piece of advice you would like to pass on to brides before their appointment
Bring the people you think will help you find the perfect dress for you! The others you don’t bring will understand!
Tell us a bit about yourself
I have been with Bridal Aisle since May of 2022. I love being outdoors any chance I can get - camping, hiking with my dog Nala, spending time on the river with my family!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
My favorite part of being a Bridal Stylist is getting to help the Bride find what she is truly looking for whether it is what she walks into the shop looking for or something completely different (Which happens more that you may think!). My favorite moment during the appointment is definitely the look the Bride has when she finds the perfect dress!
Cassidy
A little bit about your Bridal Stylist
Senior Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
The best advice I can give is to be open minded when trying on gowns. You may think you like one look but end up with the complete opposite.
Tell us a bit about yourself
I started working here in July of 2021 after becoming a Bridal Aisle Bride myself! Outside of work I enjoy watching movies with my family, reading and sewing. I love making costumes for the Renaissance Fair!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
My favorite part of being a stylist is seeing the variety of styles and looks that every bride has.
Tonya
A little bit about your Bridal Stylist
Senior Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
Remember that it is your wedding day & that your dress is for you, not anyone else. Everyone will have an opinion but whatever dress makes you feel beautiful & confident is the one for you.
Tell us a bit about yourself
As a bridal stylist at BA since August of 2021, I have loved working alongside my co-workers in our fun and inviting atmosphere. When I am not at Bridal Aisle, I love to snuggle with my rescue pup Dakota, hang out with friends & family, watch tv, and travel.
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
I love being able to be a part of each bride’s journey & making sure they have an amazing experience. My favorite moment during an appointment is the moment I know when the bride has found their dress!
Ericka
A little bit about your Bridal Stylist
Marketing
lead
one piece of advice you would like to pass on to brides before their appointment
As I mentioned, I try on a lot of gowns for social media purposes. With this, there have been numerous dresses that I disliked on the hanger, then tried on, and my jaw was on the floor in disbelief on how good it looked on! So I would give every dress pulled a chance; even if it looks “off” on the hanger.
Tell us a bit about yourself
It is so wonderful working here at Bridal Aisle because I am very passionate about all things fashion. I love second-hand clothing shopping and also sewing new things with older fabric. Along with sewing, I also enjoy gardening and painting. My cat, Pepper, tries to help with some of my projects, but he is more cute than helpful.
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
Although I do only the social media here at BA, I would say my favorite thing to witness while at the store is the joy of a bride who found her wedding dress. I try on a lot of dresses and I know the feeling of really feeling like a dress was “made for me”. I can only imagine how a real bride must feel!
Kendra
A little bit about your Bridal Stylist
Senior bridal
stylist
one piece of advice you would like to pass on to brides before their appointment
It is okay if you found your dress at the first store! Listen to your gut and don’t feel bad for saying yes even if you have only tried a handful of gowns on.
Tell us a bit about yourself
I’ve worked at Bridal Aisle since November of 2019! Since starting here, I have also become a Licensed Real Estate Agent. When I am not working as a bridal stylist or realtor, I like to spend quality time with my husband and two daughters. On my own , I enjoy working out, spending time with friends, and trying fun restaurants!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
Getting to know my brides and helping with dress choice decisions. My favorite moment is when the bride knows without a doubt that she has found her “It” dress.
Anna
A little bit about your Bridal Stylist
Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
I would advise brides to remember it’s a fun experience! No need to be stressed or pressured. Remember we are just trying on pretty dresses to help you find YOUR dress!
Tell us a bit about yourself
I Joined the Bridal Aisle team in June of 2025 as I've always enjoyed fashion! Outside of work, I really like music. I love to sing and I go to a TON of concerts!! 10-20 per year!!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
My favorite part is accessorizing. I love exploring different ways a dress can be styled. A simple detail can create a whole new dress.
Alex
A little bit about your Bridal Stylist
Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
Come in with an open mind!
Tell us a bit about yourself
I started working at Bridal Aisle as a part-time stylist in March 2024. Outside of working here and my full time job I enjoy playing with my fur babies and watching sports!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
I love learning about how the bride met her fiance and how excited they get discussing the wedding details.
Madeline
A little bit about your Bridal Stylist
Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
My piece of advice is to have fun, enjoy the process! We create a welcoming and relaxing environment for you and your guests - we are always happy to have you here!
Tell us a bit about yourself
I joined the Bridal Aisle team as a part-time bridal stylist in July 2025! I am also a middle school special ed teacher also! When not at work, I love spending time with my fiance Jake, family, and friends. I also love watching sports! Go Vikings!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
I love hearing about brides’ stories and helping them find their dream dress! I love weddings!
Tammy
A little bit about your Bridal Stylist
Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
Come with an idea and inspiration but also come in with an open mind; you might be surprised!
Tell us a bit about yourself
I started working at BA in September of 2022 as the Welcome Host and have since transitioned into the Bridal Stylist role. Some fun facts about me are: I love rubber ducks, I named my dog Jolene - after the song! and I love fall - cozy sweaters and changing leaves are my vibe!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
The moment a bride falls in love with a dress for the first time! Their eyes light up and you can tell they feel absolutely beautiful.
Aspen
A little bit about your Bridal Stylist
Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
One piece of advice I have for brides before their appointment is to keep an open mind. You might fall in love with something totally unexpected!
Tell us a bit about yourself
I’ve been working at Bridal Aisle since 2021. I’ve stayed all throughout high school and college because I love being a part of making happy memories with brides and their favorite people!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
My favorite moment in an appointment is the first time a bride puts on a veil. It always puts everything together, and really brings another level to the appointment!
Chloe
A little bit about your Bridal Stylist
Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
Always keep an open mind, sometimes what is in your head is not what you like on.
Tell us a bit about yourself
I have been a Bridal Stylist with Bridal Aisle since June of 2022! I spend a lot of my time working for my other job as a sales rep for Lift Bridge Brewery. When I am not working, I usually am with my boyfriend or out with my friends. I love to watch football with my family and anything POP Culture!
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
I love helping brides feel beautiful in a dress and seeing the moment when you find THE dress!
Dana
A little bit about your Bridal Stylist
Bridal Stylist
one piece of advice you would like to pass on to brides before their appointment
Be open to trying styles you wouldn’t normally like, but trust your gut in the process to decide if you like it or not.
Tell us a bit about yourself
I’ve worked at Bridal Aisle since November of 2019! I have a husband, son, and a weimarraner! I love spending time with family, going on walks, reading, and my other job of OBGYN ultrasounds.
FAVORITE PART ABOUT BEING A BRIDAL STYLIST
I love meeting all the new brides and hearing about their wedding day vision. My favorite part of an appointment is when the bride looks at me and in that moment I know it’s her dress.
Your day, done your way
From the moment you walk in, our team is here to make your experience as special as your wedding day. Choose from three appointment options, enjoy one-on-one styling guidance, and say yes to your dress or suit with confidence.
Every appointment is crafted to reflect your personality, your budget, and your vision.
Our Awards
Is there a way I can add more than 5 stars? Because this place deserves it!! Not only are the owners and employees extremely friendly and helpful, but they also listened to what my vision was and then made it come to life significantly under my budget. I loved that they let me look around first to show them what I wanted. Found the dress of my dreams for only $800, and took it home that same day, and I will recommend this place to everyone looking for formal attire.”
LOVE FROM PAST BRIDES
Hannah Davis
FAQ
Do I need to set up an appointment to try on wedding dresses?
Yes. We require all brides to book appointments. Don’t hesitate to make your appointment as we book up well in advance. Appointments allow us to provide you and your party with the attention and experience you deserve.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
Why do you charge for bridal appointments?
During your bridal appointment, you are guaranteed one-on-one attention with a dedicated stylist to guide and assist with your selection, and the exclusive use of an area in the boutique. Our bridal gown appointments are 90 minutes for brides who are ready to take their dream dress home!
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
How many people should I bring with me to try on wedding dresses?
We welcome parties of up to 4 people plus the Bride. If you anticipate having 5 or more people for your bridal appointment, we offer a VIP appointment with a fee for your convenience.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
Absolutely! We find it’s much easier to help you find the right additions to your gown when you can try them on together. Please call to get on our schedule or book online here.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
What is your return policy?
All sales are final. No exchanges or refunds.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
We can hold your dresses for 24 hours for a non-refundable $50. The $50 will be applied to the purchase of your dress.
If you do not purchase your dress within the 24 hour period, the $50 will be retained and the dress will be returned to the floor. This ensures we give every bride the best opportunity to find the dress of her dreams!
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
What sizes do you carry?
You will find gowns ranging from size 0 to size 32 and all sizes in between when you shop at Bridal Aisle Boutique.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
What is the price range for your wedding dresses?
Our dresses range in price from $700-$2,500 with the most average price being in the $1,000-$1,500 range.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
What type of inventory do you carry?
We are excited to carry over 2,000 new wedding gowns for you to bring home today. Visit our Instagram or Facebook page for the most updated look at our newest arrivals.
As a one-stop shop you will also find, mothers dresses, formal dresses and suits at Bridal Aisle Boutique.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
What if I need alterations for a wedding dress I really like?
Alterations are not included with the price of the dress. We will provide you with multiple trusted alteration specialists we refer our clients to around the Twin Cities area.
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
Layaway: Are you interested in a dress, but need help making the purchase?
You can say “Yes!” to the dress without the worry of paying the full amount upfront. At Bridal Aisle Boutique, we offer a 30 day layaway option! Ask a consultant for more details and make your dream come true!
Can I bring beverages to my appointment?
Do I need to set up an appointment to try on wedding dresses?
Why do you charge for bridal appointments?
How many people should I bring with me to try on wedding dresses?
I want to find accessories for a wedding dress I already have. Am I allowed to bring it into the shop?
What is your return policy?
Layaway: Are you interested in a dress, but need help making the purchase?
If I find a wedding dress but want to come back with a friend the next day, how long could you hold my dress until I return to the shop?
What sizes do you carry?
What is the price range for your wedding dresses?
What type of inventory do you carry?
What if I need alterations for a wedding dress I really like?
FAQ
Can I bring beverages to my appointment?
We do not allow drinks or food within the store. Champagne and clear liquids are acceptable but all other substances will be asked to be left in our front waiting area. Champagne must be popped either in our restroom or outside.
